Software thatends in therealworld.

01  PageWebPro02  Popcorn03  hAire

A product foundry in Weesp. Websites that take bookings, print files that go straight to press, timber lists a saw can run.

See the products
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A booking takenwhile nobody is awake.

01 — PageWebPro
A cafe owner wiping down the counter before service, canal windows behind

Website, bookings, tickets and shop in one platform.

BookingsTickets, QR check-inOrdersiDEALSEPACards
PageWebPro in full
02 — Popcorn

Ink on paper,cut to shape.

Design in a browser tab. Export the file the printer asked for.

Popcorn in full
The Popcorn template gallery, a grid of print-ready designs
An hAire unit crossing a finished apartment toward the window
03 — hAire

A personin the loop.

A trained operator does physical work remotely, at a real address.

hAire in full
Status: pre-launchType: hardware and software
Amsterdam / RotterdamNew York
The method

How a productgets made here.

Four rules.

01Start at the output

Design backwards from what must come out.

02Draw it before you build it

Paper is the cheapest place to be wrong.

03Calibrate against reality

Done only when real output comes out right.

04Ship, then stay

Everything built here is run here.

PDF/X-4ICC profilesSpot inksOverprintDie linesBTLx 2.0.0Hundegger BVXHundegger BVNiDEALSEPAQR check-inPDF/X-4ICC profilesSpot inksOverprintDie linesBTLx 2.0.0Hundegger BVXHundegger BVNiDEALSEPAQR check-in
The other name

Brand New Level makes the products.Brand Level builds with them.

Brand New Level

Product foundry, Weesp. Owns and builds Popcorn, PageWebPro, Boomkikker and hAire. Sells products, in English, anywhere.

Brand Level

Digital agency, Amsterdam. Client projects on the same stack. Dutch first, English on request.

brandlevel.nl
Shared

One founder, one engineering team, one European network of specialists.

Start here

Name the thingthat has to come out.

A print, a cut beam, a booking. Say what the end looks like.