A case study for a name and an email

A studio has one project it would rather not put on the open web. The client asked for discretion, or the numbers are too good to hand to a competitor. The studio still wants the people who ask about it to read it. On PageWebPro that project can now sit behind a form.

A form in front, a private page behind

A case study is an ordinary page, a PDF, or both, kept off the public site. It does not show up in search results, in the sitemap or anywhere a visitor can browse to. The only way in is a personal link.

The visitor fills in a short form and the link goes to the email address they gave. It can go out at once, or wait until the owner has looked at the request and approved it. A request that should not be answered can be turned down.

Limits set per case study

For each case study the owner decides how many times a link opens, how long it keeps working and whether it needs a password. A link given to a prospect for a week stops after that week. A link forwarded around an office stops after the opens it was given.

Each link stays under the owner's control after it is sent. It can be revoked, extended, or replaced by a new link to the same person. The requests show who asked for which case study, which is often the most useful part: a name and an email attached to an interest in one specific piece of work.

An assistant connected to a PageWebPro account can set up a case study and handle the requests as well, with the same permissions as the account.

Who asked, and from where

The second change is to the dashboard that counts visitors. It now answers the next question with a click.

Click a country, a page or a source and every panel follows: the totals, the chart and the other lists. Click a second item and the filters stack. A second icon on each row excludes instead of including, so "every visitor except the newsletter" takes two clicks.

The view lives in the address bar. A filtered dashboard can be sent to a colleague as a link, and the browser's Back button undoes the last click. The chart zooms too: click it to go from a month to days, or drag across it to pick a range.

Together the two make a short loop. A case study goes out behind a form, the requests say who wanted it, and the dashboard says which pages were read and how visitors found the site.

For how PageWebPro sits alongside the foundry's other products, see What the foundry's products do.